A global consumer-goods leader operating across 70+ markets.
Advanced AI Analytics Platform: Time-To-Insight Cut By 65%
The Challenge
Across more than 70 markets, the business couldn’t unify and analyse complex consumer and retail data. Fragmented systems and inefficient analytics delayed insights and slowed decisions, leaving teams slow to react to shifting demand. Trade segmentation was inefficient, which blunted campaign effectiveness, and inconsistent product and pricing strategies held back profit.
What We Did
We brought data streams from more than 70 markets into one governed analytics platform, then added AI-driven predictive models - forecasting, portfolio-optimisation and micro-marketing - on top. Local teams gained real-time, market-specific insight, precise consumer segmentation, dynamic pricing and more accurate product-performance forecasting, with reporting and segmentation automated to take manual effort out of the process.
The Impact
How We Delivered
A 7-person senior, Europe-based delivery team - two data engineers, a senior data engineer, an AI developer, a DevOps engineer, a senior analytics consultant and a project manager - working in an agile, data-driven model.